Digital innovation at Breast Cancer Care

Digital innovation at Breast Cancer Care

Written by Lauren Howells on Thu 29 Sep 2016

We were extremely lucky to have Jo Wolfe, Assistant Director of Digital at Breast Cancer Care at the Together We're Better Conference 2016, talking about digital innovation at Breast Cancer Care.


In her career, Jo has seen the role of digital professionals really change from being the people that push forward the new website or newsletter template, to being integrated in every element and level of the business. 

“It’s no longer just the shiny new thing,” said Jo. “It’s about real organisational change.“

One in eight women will be diagnosed with breast cancer in their lifetime. After treatment, women describe their emotional wellbeing as “standing on the edge of the cliff, not knowing what comes next.”

“We believe we can make a real difference to people’s lives through digital technology,” continue Jo. “That’s where Becca comes in.”

Becca is a digital service that helps support women through the ‘moving forward stage’ of their breast cancer. It’s a card-based interface where people can swipe through and see different options that will help them adjust and adapt to help promote behaviour change. 

The app has been co-created with their audience by identifying their needs through workshops, surveys, interviews and beta testers. 

“It’s been a gradual process,” said Jo. “The first step is to look at where you are now in regards to your digital maturity, where you want to go and what needs to be put in place so you can get there.  It’s also important to ensure that digital is represented at every level, from CEO to staff to trustee.” 

By working in a collaborative way, Jo and her team were supported in their development of the app and regular user feedback helped them streamline their content.

“We also learned the language of fundraising,” said Jo. “It’s the school of hard knocks but get out there, be active and secure funding to ensure that your model is sustainable.”

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