Broadcast to Networked - our socio-economic future

Broadcast to Networked - our socio-economic future

Written by Lauren Howells on Tue 25 Oct 2016

Mark Masterson promised to blow our minds, and he delivered in his talk about the changes in broadcast models at the Together We're Better Conference 2016.

“Commercial transaction in traditional market places were very conversational,” said Mark as he showed a picture of a Moroccan market stall, “however this model doesn’t scale very well.”

Broadcast technology in the Western world was transformed with the introduction of the TV. The key question for those in the digital sphere now is how we can adapt a broadcast model to cater for an emerging conversational transaction that takes place on a far greater scale?

This is the evolution of messaging that corporate culture needs to adopt on a virtual scale, supporting interactive ‘conversations’ and augmented reality.